Guide

Guide to keyword research, tracking and monitoring

This beginner guide covers the fundamentals of keyword tracking. You'll learn when and how to set up keyword tracking, which tools to use, and how to turn keyword insights into better SEO performance.

  1. How to choose the right keywords to track
    How to

    Chapter 1: How to choose the right keywords to track

    Learn how to identify relevant keywords for your business. Discover keyword gaps from competitors' data, analyze search intent, and find keywords that match your customers' pain points.

    Choose your keywords
  2. Overview of popular keyword tracking tools
    Tips

    Chapter 2: Overview of popular keyword tracking tools

    We review the features of popular keyword tools and their costs to help you choose the best tool for your business — including Seobility, Ahrefs, Semrush, and Keyword.com.

    Compare keyword tools
  3. How to set up keyword tracking
    How to

    Chapter 3: How to set up keyword tracking

    Learn how to set up keyword tracking for your website. A step-by-step tutorial using Seobility and Keyword.com to automate keyword tracking.

    Set up tracking
  4. How to analyze keyword data
    How to

    Chapter 4: How to analyze keyword data

    How to use keyword data to inform your SEO strategy. We discuss search intent, volume, competition, and similar metrics.

    Analyze your data
  5. 5 tips for interpreting keyword metrics like a pro
    Tips

    Chapter 5: 5 tips for interpreting keyword metrics like a pro

    Practical tips for interpreting keyword metrics — such as search intent and competitor data. Learn how to fine-tune your keyword optimization strategies.

    Interpret your metrics
  6. How to identify keyword opportunities and threats
    How to

    Chapter 6: How to identify keyword opportunities and threats

    Finding keyword opportunities and threats — tracking negative keywords, utilizing insights from Google Analytics, and staying ahead of competitors.

    Find opportunities
  7. How to use your keyword data
    Advanced

    Chapter 7: How to use your keyword data

    The different ways to use keyword insights to grow your organic search visibility — beyond publishing new articles. Optimizing existing content, shipping product features, and more.

    Put data to work
  8. How to track your competitors' keywords
    Advanced

    Chapter 8: How to track your competitors' keywords

    A step-by-step guide on setting up keyword tracking for competitor research. Find competitor keywords using Seobility and set up tracking in Keyword.com.

    Track competitors
  9. Best practices for ongoing keyword monitoring
    Tips

    Chapter 9: Best practices for ongoing keyword monitoring

    Simple tips for ongoing keyword monitoring — setting up Google Alerts, using social media tools, and tracking relevant keywords with third-party tools.

    Monitor keywords
  10. How to refine keyword tracking efforts
    Advanced

    Chapter 10: How to refine keyword tracking efforts

    Find the right data and use it to improve your keyword-tracking strategy. Handle negative SEO performance caused by an algorithm update.

    Refine your strategy
  11. How to stay up to date with keyword trends
    Tips

    Chapter 11: How to stay up to date with keyword trends

    Set up foolproof keyword tracking systems so you can find and jump on trends early before they become mainstream.

    Stay ahead of trends

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