Track brand mentions and visibility in ChatGPT

ChatGPT tracking is the process of monitoring user prompts and the resulting AI-generated responses to understand how a brand is represented. It involves tracking visibility frequency, sentiment, and the accuracy of information provided by the chatbot.

As search behavior shifts toward LLMs and chatbots, ChatGPT is becoming a primary discovery engine for users. Tracking your presence here is as critical as tracking standard Google rankings to ensure you aren't losing traffic and brand authority to AI-generated answers.

We track the default experience of a typical user to give you the most accurate reflection of what your audience actually sees. Because of how the platform operates, ChatGPT-5 is used most of the time, but not always — the specific model depends on availability and system conditions at the time the prompt is tracked.

We track ChatGPT using the scraping method. This allows us to capture the exact, real-world experience and responses that actual users see when interacting with the web interface, rather than relying on the API which can sometimes output different results. You can fully verify the data by accessing the actual scraped results directly within our Spyglass feature.

Use a visibility-tracking tool built for AI search. Keyword.com helps brands monitor how often they appear in ChatGPT's answers, track share of voice, compare visibility against competitors, and identify which citations influence brand mentions. It is a simple way to measure and improve your brand's presence in AI search. Start your free trial today.