Keyword.com blog

Domain authority, authority score, and domain rating are crucial SEO metrics but can’t move the needle in the ranking game. In this article, we will discuss how these SEO metrics correlate with Google’s crawling, indexing, and ranking practices. In addition, we will discuss a crucial way to track the progress of your site.

There are several factors to consider for a well-detailed SEO Share of Voice (SoV) metrics. In this article, we discuss SEO SoV, how to calculate it, and why SEO consultants should use it as a KPI.

Long-tail keyword content can aid backlink generation from many other authoritative websites and topical authority relevant to your products. Find out how to rank for highly competitive short-tail keywords using long-tail keywords (with practical steps!).

If you want to build a successful business online, irrespective of the field, you need to rank on the first page. Here are five practical ways to move from the second to the first page on SERPs.

Does adding the year to your title tag affect its SEO rankings and organic traffic? Google says it doesn't matter, but historical case studies say it does. In this article, we answer all these questions.

Rich results and SERP features are crucial elements that can improve your CTR, increase your site’s organic traffic, and possibly skyrocket sales. In this article, we will unravel two crucial elements for results on SERPs – rich results and SERPs features. In addition, we will examine how to optimize your content to rank on SERPs.

Over the years, there has been a lot of speculation about the good or bad influence affiliate links can have on SEO and Google rankings. In this article, we will explain how affiliate links and SEO can either help or hurt one another, the balance between affiliate-based sites and SEO, Google's affiliate link guidelines, and how to build affiliate links for SEs.

Looking for the best SEO software for small businesses? We got you. As a small business, you want to attract new customers through a combination of strategies. And one of the best ways to generate leads online is through search engine optimization (SEO).

SEO is an effective way to reach your target audience by generating scalable organic website traffic. But if you want to produce the same results at a much faster rate, launching a pay-per-click (PPC) campaign is the way to go.

With all the search engine result page (SERP) features that appear above the actual search results, it's time to find ways for your site to show up on these features. Increasing your visibility on search results allows you to generate more clicks to your website and potentially convert them into customers.

As SEOs, we owe it to ourselves to try every link building tactic available to us. So here's something you might not have heard of - testimonial link building. The great thing about this strategy is that you don't need to rely on special tools or apps to make it work.

One of the best ways to rank your website on Google is to build as many high-quality backlinks as possible. At the same time, this process is also one of the most difficult ones to perform successfully.

Local businesses know the value of having their brands show up in search engine results. But there's more than one way to achieve that. While it's great to focus on optimizing landing pages to rank for target keywords, you can also work on ranking your business for Google Maps results, especially if you run a location-specific business.

Financial freedom is what most people strive for. And niche marketing affords you this opportunity. No longer do you have to depend on clients for your livelihood. By creating a profitable niche website, you are your own boss. You dictate how you want to earn and how much.

Keyword research is an essential component of your SEO campaign. This is where you aim to find low competition keywords to rank for. Doing so allows you to rank on top of search results faster and receive more organic traffic in the process.